Branding and identity work for the Newport Beach restaurant.
Viamara at The Elwood Club offers curated dining where California cuisine intermingles with an Italian coastal influence. The branding developed for Viamara elegantly fuses the expressiveness of handwritten art with controlled elegance. The logo's fluid characters capture the artful Italian essence of the venue. The color palette, inspired by Italy's coastal beauty, showcases soft metallics and serene hues. Complementing this, our selection of friendly, low-contrast fonts in the geometric grotesk genre adds a subtle personality while ensuring clarity across various applications.