Brand identity for the Italian-California restaurant at The Elwood Club.
Viamara is the restaurant at The Elwood Club in Newport Beach, where California cuisine meets an Italian coastal influence. We built the identity around a single tension: a handwritten wordmark holding the venue's hospitality, paired with a quiet geometric grotesk that grounds the program. The color palette draws from the Italian coast, soft metallics and muted hues, restrained enough to live alongside the food.
