With each project, we work to bring our clients a holistic and collaborative experience. Here are the principles that guide our process.
We see our clients as our collaborators. We are committed to providing you with clear, quick communication. The building blocks of our practice include type-forward visuals, elevated design, and an editorial point of view.
Every step is fully visible to you. Revisions are instantly and universally updated so you can easily share materials with your internal team—without the clutter of old files and out-of-date designs. All steps in the creative process are made available to you, from sketches to drafts to final brand guidelines.
We keep an eye on the latest in art, design, music, and culture to articulate your vision. Our inspiration and references come from photographers, videographers, designers, and stylists. No matter the project, we’re interested in illustrating and communicating the contemporary human experience and our connection with the world around us. We have extensive experience delivering work that speaks to fine and functional art, interior design, hospitality, and branded social experiences.
The building blocks of our practice include type-forward visuals, minimal design, and an editorial point of view.
The key to creating a compelling brand story is thoughtful design. We execute the design process in four phases.
No matter the scope, we approach every new project with the utmost care. We schedule an initial meeting to understand your brand, vision, and goals. Then, it’s time to get to work on developing moodboards that match your concept. After an initial look is agreed upon, the foundation is established.
We believe in collaboration. We talk through your needs and lay out a strategy to bring your vision to life. Creating a strong brand aesthetic—from logos to branding to websites—requires patience, perseverance, and a structured process. That’s why each step of the design process is laid out for you—design rounds, feedback, hand-off, you name it.
We value clear organization every step of the way. Whether it’s logos, websites, or even a type consult, our work is completed through optimized design rounds. We present several design directions, then refine the work based on your feedback. In the final round, we prototype, mock up, and fine-tune the concept to your specifications, readying it for launch. Throughout this process, we update a web-based portal so you can keep your finger on the pulse of the project from start to finish.
Approved designs are finalized to your ultimate satisfaction. We deliver a living and production-ready design. Depending on the project, you will receive assets for digital and physical applications. Then, we launch you into the world—you’re now ready to build connections and trust with your intended audience.
© 2022 Drew Frist