We partnered with EGG Office to apply Waldorf Astoria’s updated global brand identity to its Beverly Hills flagship—translating the brand’s refined elegance into a visual language rooted in Southern California.The design blends the signature Waldorf blue and supporting palette with accents of gold and fresh green to reflect the relaxed sophistication of the West Coast. We also developed a custom floral motif to complement the inky, hand-drawn illustrations introduced brand-wide, adding a layer of softness and site-specific detail. This is the only Waldorf Astoria property where the branding was customized for its location, creating a distinct guest experience while maintaining alignment with the global brand program.
