A Southern California expression of a global icon.
We partnered with EGG Office to apply Waldorf Astoria's updated global identity to its Beverly Hills flagship, translating it into a visual language rooted in Southern California. The signature Waldorf blue carries through. A supporting palette of gold and fresh green adds the warmth of the West Coast. We developed a custom floral motif to complement the inky, hand-drawn illustrations introduced brand-wide, adding a layer of softness specific to this property. This is the only Waldorf Astoria location where the branding was customized for the place, not just the property.
