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Dad Grass

Project Details

Logo, branding, and packaging to capture the intersection of normcore dad vibes and heritage sensibilities.
We designed a logo and branding for Dad Grass, a cannabis brand reviving the mellow sensibility of the casual smoke. The Dad Grass aesthetic and ethos pays tribute to the timeless staples of dad style. The branding was engineered to capture the timeless heritage design and all-American style of the company.
Branding & Identity
Logo Design
Packaging
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