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Furniture vignette from the Kaiyo print and digital out of home campaign for the sustainable marketplace.

Kaiyo

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Project Details

Print and digital out-of-home campaign for the secondhand furniture marketplace Kaiyo.

Kaiyo is a marketplace for sustainably sourced, pre-owned furniture. We built a campaign for New York commuters: static and motion ads designed to read at subway speeds, sized for liveboards, subway cars, and digital displays. The work translates a quiet, value-led brand into a medium that usually punishes restraint.

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