A dynamic re-launch of the John Chamberlain Estate’s Instagram, reflecting an expanded brand identity and rich archival storytelling.
In collaboration with the John Chamberlain Estate and DADA Goldberg, we revitalized the Estate's Instagram to present a fresh and cohesive brand aesthetic. We introduced a new color palette and brand typeface to capture the artist's bold spirit. The project involved creating custom and templated Instagram designs using existing brand elements like the iconic logo. Deliverables included a curated color palette, an "About" highlight, creative direction for motion assets, and various templates for press releases, announcements, and reels. These templates, designed in multiple formats, featured image and text announcements, quote pages, and engaging animations. Our goal was to enhance the Estate's social media engagement while preserving John Chamberlain's legacy through visually appealing and strategically designed content.
