The Elwood Club

To convey a membership and lifestyle beyond what's possible at a standard private club, we developed a comprehensive brand identity system, including a logo, brand positioning, guidelines, collateral, and website. Each element reflects the Elwood Club's rich history of luxury and refined cultural offerings. The Elwood Club's brand emphasizes gracious service and exceptional experiences for modern travelers. The club will open in Newport Beach and expand to other locations in the near future.