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The Elwood Club

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Project Details

Brand identity for a private members club opening in Newport Beach.

The Elwood Club is a private members club opening in Newport Beach, with additional locations to follow. We developed the identity to hold the club’s character without overstating it: logo, brand positioning, guidelines, collateral, and website. The visual system carries a sense of place and history without leaning on the conventions members already see in every other club brand.

Branding & Identity

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