Mercedes-Benz Places - Miami

In collaboration with DADA Goldberg, we built an Instagram presence for Mercedes-Benz's first North American residential property. The challenge was holding Mercedes-Benz's global brand standards inside a feed format with its own conventions. We designed a grid and highlights system that reads the building's essence, design partners, sales milestones, and standout features as a single editorial program. The result functions less like a marketing feed and more like a mini-site you can scroll on a phone.