Refresh of the J-beauty brand, including logo refinement and type consult.
DAMDAM is a minimal skincare brand born from Japanese craftsmanship and time-honored plant ingredients. We were brought on to refine the DAMDAM Tokyo brand. Starting with the logo, we incorporated the subtle geometry of the ‘D’ letter and expanded it to a refreshed logo, honoring the brand’s original letterforms with functional, yet warm, sans-serif typography. Through a larger refresh, we instilled the brand with a cleaner, more youthful aesthetic and modular color palette and graphical system.