Refresh of the J-beauty brand, including logo refinement and type direction.
DAMDAM is a minimal skincare brand built around Japanese craftsmanship and plant ingredients. The work began with the logo, holding the subtle geometry of the existing 'D,' refining the letterforms, and pairing them with a warm sans-serif. From there, the refresh expanded into a cleaner aesthetic, a modular color palette, and a graphic system that holds across packaging, web, and editorial.
