Born from the heritage of Montage Hotels & Resorts, Pendry brings a modern expression of luxury to a discerning audience. With a focus on thoughtful service, refined design, and cultural authenticity, we partnered with the team at EGG Office to craft a bold and sophisticated identity grounded in the brand ethos: Know Thyself. Our work spanned brand strategy, repositioning, logotype and monogram design, visual standards, operational collateral, website art direction, and messaging across 13 locations. Every element—from the smallest touchpoint to large-scale applications—reflects Pendry’s commitment to contemporary luxury and a heritage of hospitality.
