Born from the heritage of Montage Hotels & Resorts, Pendry brings a modern expression of hospitality to a discerning audience. We partnered with EGG Office to build a bold, restrained identity around the brand ethos: Know Thyself. Scope spanned brand strategy and repositioning, logotype and monogram design, visual standards, operational collateral, website art direction, and messaging across 13 properties. The system holds the same posture on a coaster and on a porte-cochère.
