We design pitch decks, brand presentations, and investor materials that are as strategically structured as they are visually refined, built to communicate clearly and leave a strong impression.
We define where your brand stands, who it speaks to, and what sets it apart, establishing the strategic foundation that makes every design and communication decision more intentional.
We create campaign assets, landing pages, and digital collateral that translate brand strategy into measurable results across channels.
We craft logos that balance timelessness with modern sensibility, capturing the essence of your business with clarity and purpose.
We guide typeface selection, custom lettering, and typographic systems that give your brand a distinct voice before a word is read.
We concept and direct campaigns and ongoing art direction, building visual systems that translate brand strategy into work that holds across every surface it lives on.
We design packaging systems that communicate value, distinction, and care, from the shelf to the unboxing experience.
We design scroll-stopping content systems, templates, and visual frameworks that maintain brand consistency while adapting to each platform's rhythm.
We design books, brand publications, and print collateral with editorial precision: typography, pacing, and material quality built to reward close inspection.
We design responsive, editorial-quality websites that balance visual storytelling with intuitive navigation and clear calls to action.
We craft cohesive identities that define how your brand looks, speaks, and connects at every touchpoint, building a foundation designed to endure.
About the services and deliverables available.
Every publication starts with a point of view. Whether the project is a book, a brand magazine, or a 16-page lookbook, the editorial decisions made early (voice, structure, pacing, image program) shape every layout decision that follows. We work with you to define them before any layout begins.
Editorial design is the discipline of pacing: spreads that breathe, sections that turn, type that pulls the reader through. We design layouts where every page works in relation to the ones around it. Typography goes beyond headlines and body, building hierarchies for chapter openers, pull quotes, captions, folios, and callouts that hold across hundreds of pages.
Long-form work is where editorial design earns its name. We design books, lookbooks, catalogs, brand magazines, exhibition publications, and journal-style internal documents. Past work includes book design for Kelly Wearstler and the social and digital rollout for CULTURED Magazine's September 2023 issue.
The shorter print pieces are designed to the same standard: business cards, stationery, notecards, postcards, menus, buck slips, posters, invitations, and promotional materials. Each piece holds the brand at smaller scale, with the same care for typography and paper that the larger work demands.
We prepare detailed, print-ready files with precise specifications for the printer: paper stock, binding, ink density, color callouts, and dielines where needed. For projects that warrant it, we coordinate directly with print partners to make sure the final piece matches the approved files.
The key to creating a compelling brand story is thoughtful design. We execute the design process in four phases.
Every project starts with a conversation. We map your brand, audience, and the landscape you're operating in, then translate what we hear into a set of visual references and concept directions. By the end of discovery, we share a sensibility and a starting point. Nothing is locked yet; everything is testable.
Strategy is where the brief gets sharper. We pin down positioning, audience, messaging, and the design system that will carry them. The output is a one-page strategy document and a project plan with the rounds, milestones, and decisions mapped out in advance. From here, design has somewhere to land.
Design moves in rounds. We open with two to three distinct directions, then narrow with you to one that becomes the system. Each round is reviewed together, with decisions made on the page rather than in summary. By the final round, the system is built to scale across surfaces, not just the one we drew.
Launch is a hand-off, not a finish line. We prepare production-ready files, write the usage guidelines, and brief whoever's holding the brand next, your internal team, your developer, your printer. The work has to live without us, and the goal is a system clean enough that it does.
Answers to your questions.
Books, lookbooks, brand magazines, catalogs, journals, exhibition publications, and long-form editorial work, plus shorter print pieces like business cards, stationery, posters, menus, and invitations. Past editorial work includes book design for Kelly Wearstler and the rollout for CULTURED Magazine's September 2023 issue.
Timelines vary by scope. Short print pieces (business cards, stationery, single-sheet collateral) typically run 2 to 4 weeks. Lookbooks and catalogs run 6 to 8 weeks. Books and longer brand publications run 12 to 16 weeks or more, depending on length and image program.
Yes. We guide you through selecting paper stocks, finishes, and printing options that suit the work. For books, this includes binding, cover stock, and end papers. For collateral, it's stock weight, finish, and any specialty processes like foil, deboss, or letterpress.
We don't handle printing in-house, but we prepare high-quality, print-ready files and can coordinate with your chosen printer to make sure the production is smooth. This coordination is offered as an add-on and is billed hourly. We can also recommend trusted print partners.
Our primary focus is design and editorial direction. We collaborate with writers, editors, or in-house editorial teams and can recommend partners. For shorter projects, we can also advise on structure and pacing.
Minor adjustments after finalization can be accommodated and prepared as a new set of files. Out-of-scope changes are billed hourly.
© 2026 Drew Frist
