Social Media Design

We design pitch decks, brand presentations, and investor materials that are as strategically structured as they are visually refined, built to communicate clearly and leave a strong impression.

We define where your brand stands, who it speaks to, and what sets it apart, establishing the strategic foundation that makes every design and communication decision more intentional.

We create campaign assets, landing pages, and digital collateral that translate brand strategy into measurable results across channels.

We craft logos that balance timelessness with modern sensibility, capturing the essence of your business with clarity and purpose.

We guide typeface selection, custom lettering, and typographic systems that give your brand a distinct voice before a word is read.

We concept and direct campaigns and ongoing art direction, building visual systems that translate brand strategy into work that holds across every surface it lives on.

We design packaging systems that communicate value, distinction, and care, from the shelf to the unboxing experience.

We design scroll-stopping content systems, templates, and visual frameworks that maintain brand consistency while adapting to each platform's rhythm.

We design books, brand publications, and print collateral with editorial precision: typography, pacing, and material quality built to reward close inspection.

We design responsive, editorial-quality websites that balance visual storytelling with intuitive navigation and clear calls to action.

We craft cohesive identities that define how your brand looks, speaks, and connects at every touchpoint, building a foundation designed to endure.

OVERVIEW

About the services and deliverables available.

Custom Social Media Design

Consistency and craft are essential to a memorable social presence. We design custom posts, stories, and templates that hold the brand's voice and look. Every asset is built with editorial precision to stand out in a feed without overperforming.

Branded Story Highlights

We design custom icons and covers for Instagram story highlights, giving the profile a cohesive visual archive. Each element supports the larger brand identity.

Visual Branding for Social Media Campaigns

For specific campaigns or launches, we develop a distinct visual treatment that ties together all social assets, from templates and custom graphics to color treatments and typography pairings. The campaign carries its own visual signal while staying inside the brand system.

Social Media Audit and Analysis

A focused look at your current social presence: how the visuals, storytelling, and brand expression work together, and where the gaps are. We deliver a report with insights and specific recommendations to sharpen the brand's social impact.

Template Systems and Handoff

For brands managing content in-house, we design flexible template systems in Figma, Photoshop, or Canva. Each template includes clear usage guidelines so the brand stays consistent without requiring a designer for every update.

Our process

The key to creating a compelling brand story is thoughtful design. We execute the design process in four phases.

01
Discovery

Every project starts with a conversation. We map your brand, audience, and the landscape you're operating in, then translate what we hear into a set of visual references and concept directions. By the end of discovery, we share a sensibility and a starting point. Nothing is locked yet; everything is testable.

02
Strategy

Strategy is where the brief gets sharper. We pin down positioning, audience, messaging, and the design system that will carry them. The output is a one-page strategy document and a project plan with the rounds, milestones, and decisions mapped out in advance. From here, design has somewhere to land.

03
Design

Design moves in rounds. We open with two to three distinct directions, then narrow with you to one that becomes the system. Each round is reviewed together, with decisions made on the page rather than in summary. By the final round, the system is built to scale across surfaces, not just the one we drew.

04
Launch

Launch is a hand-off, not a finish line. We prepare production-ready files, write the usage guidelines, and brief whoever's holding the brand next, your internal team, your developer, your printer. The work has to live without us, and the goal is a system clean enough that it does.

FAQs

Answers to your questions.

How long does it take to develop custom social media assets?

Creating custom social media assets, including posts, stories, templates, and branded story highlights, typically takes 2 to 4 weeks. This allows time to understand your brand, craft visually cohesive designs, and ensure all elements align with your brand's voice and objectives.

How long does it take to create visual branding for a social media campaign?

Developing a distinct visual identity for a campaign takes approximately 2 to 3 weeks, depending on the complexity and scope. This includes designing templates, graphics, and color treatments to create a cohesive, branded look for the campaign.

What does a Social Media Audit and Analysis involve, and how long does it take?

A social media audit generally takes 1 to 2 weeks to complete. We assess your current visuals, storytelling, and brand expression, identifying opportunities to enhance engagement and better align with your goals. The audit concludes with a report of insights and recommendations to refine your content for stronger brand impact.

What can I expect from custom social media design?

Our custom social media designs are created in Figma, Photoshop, or Canva, whichever platform suits your workflow. We offer flexibility in how you use these assets, whether you prefer custom designs as needs arise or a template-based handoff that allows for ongoing, client-led updates. Each design is visually aligned with your brand to ensure a cohesive, professional look.

Do you offer ongoing social media design support?

Yes. Many clients work with us on a recurring basis for monthly content batches, seasonal campaign refreshes, or new platform launches. We also offer one-time projects for brands that need a strong visual foundation to build from independently.

FEATURED PROJECTS

Cola Studios

Brand identity refresh for a refined New York interior design practice.

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Mercedes-Benz Places - Miami

Social content and creative direction for Mercedes-Benz Places, a luxury residential debut.

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CULTURED Mag

Art direction and social campaign for CULTURED Magazine's September 2023 print issue.

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Pendry Hotels & Resorts

Brand identity and creative direction for Pendry Hotels, a hospitality brand with a modern edge.

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Montage Hotels & Resorts

Campaign and creative direction for Montage Hotels & Resorts, an ultra-luxury flagship.

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Kelly Wearstler

Brand identity and digital presence for Kelly Wearstler, defining her singular design vision.

View Project

Have a project in mind?

hello@drewfrist.com
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