Social Media Design

We design pitch decks, brand presentations, and investor materials that are as strategically structured as they are visually refined — built to communicate clearly and leave a strong impression.

We define where your brand stands, who it speaks to, and what sets it apart — establishing the strategic foundation that makes every design and communication decision more intentional.

We create campaign assets, landing pages, and digital collateral that translate brand strategy into measurable results across channels.

We craft logos that balance timelessness with modern sensibility, capturing the essence of your business with clarity and purpose.

We guide typeface selection, custom lettering, and typographic systems that give your brand a distinct voice before a word is read.

We develop creative concepts that define style, mood, and visual language, then guide execution to ensure consistency across every platform.

We design packaging systems that communicate value, distinction, and care, from the shelf to the unboxing experience.

We design scroll-stopping content systems, templates, and visual frameworks that maintain brand consistency while adapting to each platform's rhythm.

We design books, collateral, and editorial layouts that reward close inspection and communicate quality through craft and materiality.

We design responsive, editorial-quality websites that balance visual storytelling with intuitive navigation and clear calls to action.

We craft cohesive identities that define how your brand looks, speaks, and connects at every touchpoint, building a foundation designed to endure.

OVERVIEW

About the services and deliverables available.

Custom Social Media Design

Consistency and quality are essential to a memorable social media presence. We create custom-designed posts, stories, and templates that are visually cohesive and reflect your brand's unique voice. Each asset is crafted with editorial precision to stand out in a crowded feed and resonate with your target audience.

Branded Story Highlights

Enhance your Instagram profile with custom-designed icons and covers for story highlights. Each element is crafted to create a visually appealing and organized archive, giving your followers a cohesive brand experience at every touchpoint.

Visual Branding for Social Media Campaigns

For specific campaigns or launches, we develop a distinct visual identity that ties together all social media assets. From templates and custom graphics to color treatments and typography pairings, we create a unified look that reinforces the campaign's message and strengthens brand recognition across platforms.

Social Media Audit and Analysis

Gain a fresh perspective on your social media presence with an in-depth audit focused on your brand's visuals, storytelling, and overall expression. We assess how well these elements work together to convey your brand, engage your audience, and support your goals, then provide strategic insights and actionable recommendations to refine your social media impact.

Template Systems and Handoff

For brands that manage content in-house, we design flexible template systems in Figma, Photoshop, or Canva that maintain visual standards while allowing your internal collaborators to create new posts independently. Each template includes clear usage guidelines so your brand stays consistent without requiring a designer for every update.

Our process

The key to creating a compelling brand story is thoughtful design. We execute the design process in four phases.

01
Concept

Every project begins with a deep commitment to understanding your unique brand, vision, and aspirations. Our first step is a thorough initial consultation where we dive into your world. We then channel these insights into creating moodboards that encapsulate your concept, setting a solid and inspiring foundation. This collaborative approach ensures that once the initial look is agreed upon, we are perfectly aligned to move forward with confidence.

02
Structure

Collaboration takes center stage. We engage in detailed discussions to thoroughly understand your needs, enabling us to craft a strategic blueprint that brings your vision to life. The creation of a compelling brand aesthetic—be it through logos, comprehensive branding, or dynamic websites—demands not only patience and perseverance but also a well-organized approach. To this end, we meticulously plan each stage of the design process, from initial design rounds and iterative feedback to the final hand-off. This structured yet flexible method ensures that every detail aligns perfectly with your objectives, providing a clear path to your brand’s success.

03
Design

Your vision takes shape. This stage is all about transformation and refinement. We translate the strategic blueprint developed in the Structure phase into actual design elements that will define your brand. Our process is interactive and iterative, involving you in every step—from initial concepts to progressive design rounds and detailed feedback sessions. Our goal is to ensure that the final designs not only resonate with you but also effectively communicate your brand's essence to your audience. We maintain a rigorous process to iterate towards perfection, preparing each design element to be both visually compelling and strategically sound.

04
Refinement & Launch

Your vision starts to take shape. This stage is all about transformation and refinement. We translate the strategic blueprint developed in the Structure phase into actual design elements that will define your brand. Our process is interactive and iterative, involving you in every step—from initial concepts to progressive design rounds and detailed feedback sessions. Our goal is to ensure that the final designs not only resonate with you but also effectively communicate your brand's essence to your audience. We maintain a rigorous process to iterate towards perfection, preparing each design element to be both visually compelling and strategically sound.

FAQs

Answers to your questions.

How long does it take to develop custom social media assets?

Creating custom social media assets, including posts, stories, templates, and branded story highlights, typically takes 2 to 4 weeks. This allows time to understand your brand, craft visually cohesive designs, and ensure all elements align with your brand's voice and objectives.

How long does it take to create visual branding for a social media campaign?

Developing a distinct visual identity for a campaign takes approximately 2 to 3 weeks, depending on the complexity and scope. This includes designing templates, graphics, and color treatments to create a cohesive, branded look for the campaign.

What does a Social Media Audit and Analysis involve, and how long does it take?

A social media audit generally takes 1 to 2 weeks to complete. We assess your current visuals, storytelling, and brand expression, identifying opportunities to enhance engagement and better align with your goals. The audit concludes with a report of insights and recommendations to refine your content for stronger brand impact.

What can I expect from custom social media design?

Our custom social media designs are created in Figma, Photoshop, or Canva, whichever platform suits your workflow. We offer flexibility in how you use these assets, whether you prefer custom designs as needs arise or a template-based handoff that allows for ongoing, client-led updates. Each design is visually aligned with your brand to ensure a cohesive, professional look.

Do you offer ongoing social media design support?

Yes. Many clients work with us on a recurring basis for monthly content batches, seasonal campaign refreshes, or new platform launches. We also offer one-time projects for brands that need a strong visual foundation to build from independently.

FEATURED PROJECTS

Cola Studios

Brand identity refresh for a refined New York interior design practice.

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John Chamberlain

Social media strategy reintroducing a pioneering sculptor's legacy to a new generation.

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888 Brickell

Social media design for a landmark luxury residential tower in Miami's Brickell corridor.

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CULTURED Mag

Art direction and social campaign for CULTURED Magazine's September 2023 print issue.

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Kelly Wearstler

Brand identity and digital presence for Kelly Wearstler, defining her singular design vision.

View Project

Have a project in mind?

hello@drewfrist.com
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