Type Consultation

Our process

The key to creating a compelling brand story is thoughtful design. We execute the design process in four phases.

01
Concept

No matter the scope, we approach every new project with the utmost care. We schedule an initial meeting to understand your brand, vision, and goals. Then, it’s time to get to work on developing moodboards that match your concept. After an initial look is agreed upon, the foundation is established.

02
Structure

We believe in collaboration. We talk through your needs and lay out a strategy to bring your vision to life. Creating a strong brand aesthetic—from logos to branding to websites—requires patience, perseverance, and a structured process. That’s why each step of the design process is laid out for you—design rounds, feedback, hand-off, you name it.

03
Design

We value clear organization every step of the way. Whether it’s logos, websites, or even a type consult, our work is completed through optimized design rounds. We present several design directions, then refine the work based on your feedback. In the final round, we prototype, mock up, and fine-tune the concept to your specifications, readying it for launch. Throughout this process, we update a web-based portal so you can keep your finger on the pulse of the project from start to finish.

04
Refinement & Launch

Approved designs are finalized to your ultimate satisfaction. We deliver a living and production-ready design. Depending on the project, you will receive assets for digital and physical applications. Then, we launch you into the world—you’re now ready to build connections and trust with your intended audience.

Related work

Viamara

Branding and identity work for the Newport Beach restaurant.

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The Elwood Club

Logo and branding for a modern members club.

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Bombera

Logo and type consultation for the Oakland-based restaurant Bombera.

View the case

Kelly Wearstler

Full service design for the eponymous interior designer and studio.

View the case