Branding & Identity

Our process

The key to creating a compelling brand story is thoughtful design. We execute the design process in four phases.


No matter the scope, we approach every new project with the utmost care. We schedule an initial meeting to understand your brand, vision, and goals. Then, it’s time to get to work on developing moodboards that match your concept. After an initial look is agreed upon, the foundation is established.


We believe in collaboration. We talk through your needs and lay out a strategy to bring your vision to life. Creating a strong brand aesthetic—from logos to branding to websites—requires patience, perseverance, and a structured process. That’s why each step of the design process is laid out for you—design rounds, feedback, hand-off, you name it.


We value clear organization every step of the way. Whether it’s logos, websites, or even a type consult, our work is completed through optimized design rounds. We present several design directions, then refine the work based on your feedback. In the final round, we prototype, mock up, and fine-tune the concept to your specifications, readying it for launch. Throughout this process, we update a web-based portal so you can keep your finger on the pulse of the project from start to finish.

Refinement & Launch

Approved designs are finalized to your ultimate satisfaction. We deliver a living and production-ready design. Depending on the project, you will receive assets for digital and physical applications. Then, we launch you into the world—you’re now ready to build connections and trust with your intended audience.

Related work

Tree Shack

Branding and identity work for Pendry Newport Beach's poolside dining venue.

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Branding and identity work for the Newport Beach restaurant.

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The Elwood Club

Logo and branding for a modern members club.

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Refresh of the J-beauty brand, including logo refinement and type consult.

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CHA : Collective

New visual identity for an award-winning architectural collective.

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DADA Goldberg

New visual identity for a communications agency championing visionary design.

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Dad Grass

Logo and branding for a cannabis brand serving mellow dad vibes with a heritage sensibility.

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Proper Hotels

Foundational branding and art direction for the design-forward hotel collection.

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Kelly Wearstler

Full service design for the eponymous interior designer and studio.

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